Product details

SKU: VI628BT03UEY

What is it?
Virtue Labs' Restorative Treatment Mask 150ml transforms hair’s health in 3 minutes with the ultra-nourishing, super-strengthening mask made to treat every hair type.

Virtue® Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.

Infused with our exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment.

What it does?
KEY CLAIMS (BASED ON TWO SEPARATE, INDEPENDENT STUDIES)

- 97% of women felt their hair was softer after just one use.*
- 95% of women felt their hair was more moisturized after just one use.*
- 95% felt their hair was smoother and silkier after 4 uses.*
- 96% of women said their hair felt healthier after only 7 uses**
- After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**

*Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
**Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.

How to use:
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.

Who's it for
IDEAL FOR

- All hair types that are damaged or in need of moisture.
- Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.
- Safe for color-treated and chemically treated hair.

What else you need to know
Our brand is free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.

Ingredients list
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Disodium Phosphate, Caprylyl/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

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Restorative Treatment Mask 150ml

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Offer ends 9 June 2026. Prices as marked.
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Product details

What is it?
Virtue Labs' Restorative Treatment Mask 150ml transforms hair’s health in 3 minutes with the ultra-nourishing, super-strengthening mask made to treat every hair type.

Virtue® Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.

Infused with our exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment.

What it does?
KEY CLAIMS (BASED ON TWO SEPARATE, INDEPENDENT STUDIES)

- 97% of women felt their hair was softer after just one use.*
- 95% of women felt their hair was more moisturized after just one use.*
- 95% felt their hair was smoother and silkier after 4 uses.*
- 96% of women said their hair felt healthier after only 7 uses**
- After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**

*Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
**Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.

How to use:
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.

Who's it for
IDEAL FOR

- All hair types that are damaged or in need of moisture.
- Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.
- Safe for color-treated and chemically treated hair.

What else you need to know
Our brand is free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.

Ingredients list
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Keratin, Panthenol, Salvia Hispanica Seed Extract, Amaranthus Caudatus Seed Extract, Quercus Petraea Fruit Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopheryl Acetate, Camellia Sinensis Leaf Extract, Asiaticoside, Hydrolyzed Quinoa, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Extract, Moringa Oleifera Seed Oil, Tocopherol, Madecassoside, Cinnamidopropyltrimonium Chloride, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Xylitol, Trehalose, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Propanediol, Caprylyl Glycol, Glycerin, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Dimethiconol, Maltodextrin, Quaternium-95, Gluconolactone, Phytic Acid, Disodium Phosphate, Caprylyl/Capryl Glucoside, Butylene Glycol, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Phenethyl Alcohol, Caprylic Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Sodium Phytate, Sodium Phosphate, Sodium Benzoate, Alcohol, Citric Acid, Potassium Sorbate, Dehydroacetic Acid, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Delivery & Returns

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Returns

*THE ICONIC returns are free for 30 days unless marked.

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