What is it?
Gently cleanses and provides weightless, long-lasting nourishment, making it perfect for everyday use.

What it does
Keep it simple with shampure — a gentle shampoo for everyday use. 96% naturally derived*. Gently cleanses and provides long-lasting nourishment with the help of Abyssinian oil.

Features our signature shampure aroma — a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang-ylang. *from plants, non-petroleum minerals or water.

How to use
Massage into wet hair. Rinse. Follow with Shampure™ Nurturing Conditioner.

Who's it for?
For all hair types.

What else you need to know
Free From: Silicone, Parabens, Gluten, Synthetic Fragrance, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients. 100% post-consumer HDPE. Please recycle.

Ingredients List
Water\Aqua\Eau , Ammonium Lauryl Sulfate , Cocamide Mipa , Propanediol , Babassuamidopropyl Betaine , Crambe Abyssinica (Abyssinian) Seed Oil , Bixa Orellana (Annatto) Seed Extract , Glycerin , Peg-60 Almond Glycerides , Polysorbate 80 , Polyquaternium-10 , Sodium Chloride , Citric Acid , Fragrance (Parfum) , Linalool , Geraniol , Citronellol , Benzyl Benzoate , Limonene , Sodium Phytate , Benzoic Acid , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Annatto (Ci 75120)

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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