What Is it?
The original. The icon. The family favourite.
The SPF 50+ Sunscreen you've heard the glowing reviews about. A staple in our family for decades across generations and tried and tested on our founders very sunkissed childhood.

4-hour water resistant (that’s 3× stronger than the U.S. standards), broad spectrum UVA/UVB protection, infused with Australian superfruits and a lightweight finish that won’t sting eyes, slide around, or leave you looking ghostly.

What It does
The original. The icon. The family favourite.

Standard Procedure’s SPF 50+ Sunscreen is the product that started it all — a formula perfected over decades and tested by generations of our family under the harsh Australian sun including this founders very sunkissed childhood.

It’s broad spectrum UVA/UVB protection with 4-hour water resistance — three times stronger than U.S. standards — and a lightweight, fast-absorbing finish that doesn’t sting your eyes, slide around, or leave you looking ghostly.

Infused with hydrating Australian superfruits rich in antioxidants and vitamins A, B, and C, it keeps skin soft, never sticky. Use it on your face, body, or kids — it’s suitable for sensitive skin and your daily Standard Procedure.

How To Use
Apply evenly and liberally over exposed areas, 20 minutes before exposure to sun. Applying at least one teaspoon per limb, front & back of body & half a teaspoon for the face, ears and neck is recommended. Re-apply every 1 - 2 hours, especially after swimming, excessive perspiration, exercise and towelling. An allergy patch test is recommended prior to use. If rash or irritation occurs, discontinue use. Avoid contact with eyes.

Who’s It for?
Suitable for All Ages & Skin Types –
Gentle enough for children, pregnancy, and sensitive skin — perfect for everyday family use.

What else you need to know
SPF 50+ Broad Spectrum Protection –
Shields skin from harmful UVA and UVB rays to help prevent sunburn, premature aging, and long-term damage.

4-Hour Water Resistance –
Outperforms international standards with long-lasting protection through sweat, surf, and outdoor activity.

Fast-Absorbing, Dry-Touch Finish –
Lightweight, non-greasy formula absorbs quickly without leaving a white cast or slippery residue.

Sting-Free Around Eyes –
Comfortable for daily face application with no eye stinging — even during sport or sweat.

Infused with Australian Superfruits –
Papaya, Mango, and Pineapple extracts deliver antioxidants and vitamins A, B, and C to nourish, calm, and hydrate skin.

Glycerin & Vitamin E –
Lock in moisture and support skin barrier health for a soft, smooth finish.

Suitable for All Ages & Skin Types –
Gentle enough for children, pregnancy, and sensitive skin — perfect for everyday family use.

Dermatologist Tested –
Formulated and tested to meet Australia’s highest safety and efficacy standards.

Fragrance Free –
No added fragrance or parabens to trigger sensitivity or clog pores

Made in Australia –
Proudly Australian Made and backed by 40+ years of family sun care expertise.

Ingredients List
Actives:
Homosalate 100mg/g, Octocrylene 80mg/g, Ethylhexyl Salicylate 50mg/g, Butyl Methoxydibenzoylmethane 30mg/g Contains: Benzyl Alcohol, Phenoxyethanol, Hydroxyacetophenone
Excipients:
Aqua ,Cera Alba, Isopropyl Palmitate, Cetearyl Alcohol, Cyclopentasiloxane, Cyclohexasiloxane, Ceteareth- 20, Carbomer, Sodium Stearoyl Glutamate, Triethanolamine, Tocopheryl Acetate, Glycerin, Maltodextrin, Aloe Barbadensis Leaf Juice, Mangifera Indica Fruit Extract, Carica Papaya Fruit Extract, Ananas Sativus Fruit Extract, Citric Acid

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.