Determined to bring traditional artisan skills to the Australian market with the primary objective of alleviating poverty in small Indian communities, mother and daughter duo Caroline and Daisy Poiner were inspired to start the Australian luxury brand Cloth & Co. in 2010 after several trips to India. Sourcing over 70% of their products from women’s cooperatives, fair trade businesses and self-help groups across India and Nepal, the brand works hard to empower the women they work with. Based in Sydney and New Delhi, the small team spend a lot of time with each artisan community that makes their products and work to support each business in a way that will have a lasting impact. Giving traditional artisan techniques a modern context in Australia, THE ICONIC offers a range of ethically sourced products from Cloth & Co. Luxury minimalism epitomises the brand’s light and casual design aesthetic. Delivering a variety of organic cotton tees, contemporary-cut summer tanks, and drop-crotch tapered pants, each piece deserves a place in any well curated loungewear collection. Hand loomed linen scarves bring an effortless touch of boho-chic to any casual ensemble, while the brand’s leather pouches offer a luxurious finish to any day-to-night outfit. Offering our customers ethical alternatives to fast fashion, shop Cloth & Co. at THE ICONIC today.