Underwire Bras

Never sacrificing style for support, THE ICONIC’s collection of underwire bras features diverse, flattering designs that are suitable for a range of bust sizes. The right choice will give you an expertly designed fit for an all-day comfortable feel that belies the supportive construction.  

Made famous in the 1950s, the underwire style is characterised by curved wire construction and supportive bust bands while the hook and eye closures are adjustable and secure. Modern, lightweight designs are crafted with your comfort as a priority, and you’re sure to find a brand to suit your needs on THE ICONIC.

Opt for an underwire style with wider straps or a racer back to give you maximum lift and support. When you’re after a shaped silhouette, moulded cup bras are cut low to accommodate for plunging necklines and are an ideal choice to slip on under form-fitting tops and dresses. Our boutique brands offer feminine flourishes such as intricate lace and scalloped edges on straps, which are tailor-made for peeking out from V-necks and sheer layers.  

Choose matching briefs for a streamlined look on special occasions, or any time you want to make an elegant impact. Building your outfit starts with the foundation, so browse THE ICONIC edit of underwire bras to find your perfect match.

Related Underwire Bras Categories

Bras | Bralettes | Padded Underwire Bras | Contour Plunge Bras | Multipacks | Size DD+ Bras | Crotchless | Playwear | Minimiser Bras | Wireless Bras | Non-padded Underwire Bras | T-Shirt Bras | Sports Bras | Maternity Bras | Lingerie Sets | Balconette Bras | Push-up Bras | Soft-cup Bras | Strapless Bras | Crop Tops | Briefs | Bikini Briefs | Hipster Briefs | High-waisted Briefs | Slips | Sleepwear & Loungewear | Shapewear | Lingerie Accessories | Camisoles | Bodysuits |