L'IDEE

L'IDEE

For contemporary cocktail dressing with an innate sense of sartorial joie de vivre, look to boutique womenswear label L’IDÉE. THE ICONIC carries a curated selection of L’IDÉE’s latest collection, a joyful offering that’s bound to turn heads no matter the occasion.

Derived from the French translation for ‘the idea’, L’IDÉE is the brainchild of two designers: iuliia ievdokymenko, a Ukrainian living in Bali, Indonesia, and Breeana Smith, an Australian living in Italy. This well-travelled eye for design is backed by myriad personal and professional experiences that combine to create the rich tapestry that is L’IDÉE. From ievdokymenko’s education as a biologist to Smith’s 10+ years’ experience in brand management and product development, this unique symbiosis is what grounds the DNA of L’IDÉE.

A label that celebrates contrast, L’IDÉE is at once soft and strong, confident and vulnerable, empowered and inspired. A label that seeks to champion women in their natural form, the body-skimming pleats that define each dress are integral to the L’IDÉE aesthetic. Slip into their signature Soirée dress for your next event. Whether you prefer a sleeveless high neck, one-shouldered neckline or sleek long sleeve, this core style is the epitome of daring decadence. With a bevy of bold shades alongside timeless monochrome tones to choose from, the L’IDÉE collection offers something for every style profile.

Browse a thoughtful collection of L’IDÉE dresses and womenswear online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.