Product details

SKU: BE294BT43EKQ

What is it?
The Benefit They're Real! Tinted Primer is a mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery look—plus, it can be paired with your favorite mascara for boosted length and separation.

What it does
Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.

How to use
Can be worn alone or with mascara

Who's it for?
Function: Lengthen

Benefits: Long-wearing

What else you need to know
89% said lashes had a natural look*
91% said it was soft enough to layer with mascara 6 hours later*
94% said it defined lashes when paired with they’re real! mascara**
92% said it boosted length, lift & separation when paired with they’re real! mascara**
*Consumer panel survey on 65 women over 1 week.

**Consumer panel survey on 66 women over 1 week.

Ingredients List
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C1836 Acid Triglyceride, Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth21, Stearic Acid, Palmitic Acid, VP/Eicosene Copolymer, Nylon12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth2, Aminomethyl Propanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. [+/: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N° 09408/A

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Benefit
Follow your favourite brands

For updates on new arrivals, sale items & more. Shop your way.

Log in to shop your way.

Create New Account Log in

They're Real! Tinted Primer

$44.00
Or {{ installment.count }} equal payments with Or {{ installment.count }} payments of {{ installment.price | currency : " $" : 2}} with Info
Colour: Tinted Primer
  • Pick a size
  • No Stock
  • {{ (size.originalSizeSystem || '') + (product.gender === 'unisex' ? ':' : '') + ' ' + size.originalSize }}
    {{ (size.universalSizeSystem || '') + ' ' + size.universalSize }}

    {{ size.price | currency : '$' : 2 }}   {{ size.specialPrice | currency : '$' : 2 }}

    Out of Stock

    Sent by our partner

    Excluded from promotion

    Low in Stock

    1 item left

Sent by our partner

Our fulfilment center is out of stock of this size. Our partner {{ selectedSize.supplierName }} has stock available. Learn more

Product details

What is it?
The Benefit They're Real! Tinted Primer is a mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery look—plus, it can be paired with your favorite mascara for boosted length and separation.

What it does
Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.

How to use
Can be worn alone or with mascara

Who's it for?
Function: Lengthen

Benefits: Long-wearing

What else you need to know
89% said lashes had a natural look*
91% said it was soft enough to layer with mascara 6 hours later*
94% said it defined lashes when paired with they’re real! mascara**
92% said it boosted length, lift & separation when paired with they’re real! mascara**
*Consumer panel survey on 65 women over 1 week.

**Consumer panel survey on 66 women over 1 week.

Ingredients List
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C1836 Acid Triglyceride, Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth21, Stearic Acid, Palmitic Acid, VP/Eicosene Copolymer, Nylon12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth2, Aminomethyl Propanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. [+/: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. N° 09408/A

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Delivery & returns

Delivery

Check your delivery time

Please select one from the list.
{{ 'form.validation.required.autocomplete' | tiTranslate:{'name': 'location'} }}

Your delivery location: {{ location.city }}, {{ location.state }} ({{ location.postcode }}) change

This product is sent by both THE ICONIC & our partners, delivery times may vary. Learn more

Sent by {{ deliveryOption.shipmentType === 'dropshipment' ? 'partner' : 'THE ICONIC' }}
  • {{ delivery.expectation }} {{ showSupplier(delivery.slug) }} – {{ delivery.door_time }}

    If ordered {{ delivery.cutoff }}

    * on orders over {{ delivery.threshold | currency:currency }}

    {{ delivery | ti_shippingcost:currency }}

Unfortunately, delivery estimates are currently not available for this product.

Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.