Our Product Sustainability Credentials
As a part of THE ICONIC’s journey to become a more socially and environmentally responsible business we have developed a set of product Sustainability Credentials.
These are a specific and consistent way to define, understand and communicate sustainability credentials of products and form the basis of THE ICONIC Considered.
For example: A t-shirt made of 95% organic cotton that was also produced in an Ethical Clothing Australia facility would hold two Sustainability Credentials.
There are 30 credentials which fall into five buckets outlined below:
Sustainable Materials
Product made of materials with a lower environmental impact than conventional alternatives
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Eco-production
Product made in a location, or using a process, that is associated with a lower environmental impact
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Fair production
Product made in a location holding an accreditation associated with decent working conditions
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Animal-friendly
Product made using non-animal alternatives or methods that are associated with good animal welfare
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Community engagement
Product made by a brand or using a method associated with community benefit e.g. donations
Shop RangeCredentials breakdown
Sustainable materials
• FSC® certified material
• Organic cotton
• Recycled polyester
• Recycled wool
• Lyocell & TENCEL™ Modal
• Recycled nylon, lycra or elastane
• Recycled cotton
• Linen
• Hemp
• Vintage or upcycled material
• Wool certified for responsible land management practices
• Leather Working Group certified leather
• Vegetable-tanned leather
• Jute
• Or, a mix of or other sustainable materials
Eco-production
• Manufactured in Australia
• Manufactured using water saving technologies
• Certified free of harmful chemicals
Fair production
• Responsible Jewellery Council Certification
• Ethical Clothing Australia accredited
• Fairtrade certified
Animal-friendly
• Animal testing-free
• Non-mulesed wool
• Responsible Down Standard certified
• Vegan materials
Community engagement
• Donation to charity is made with purchase
• 1% or more of all profits to a charitable cause
• Indigenous social enterprise, owned-business or artist collaboration
• Purpose-driven enterprise/business
• Manufactured using traditional artisan techniques
