Our Product Sustainability Credentials

As a part of THE ICONIC’s journey to become a more socially and environmentally responsible business we have developed a set of product Sustainability Credentials.

These are a specific and consistent way to define, understand and communicate sustainability credentials of products and form the basis of THE ICONIC Considered.

For example: A t-shirt made of 95% organic cotton that was also produced in an Ethical Clothing Australia facility would hold two Sustainability Credentials.


There are 30 credentials which fall into five buckets outlined below:

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Sustainable Materials

Product made of materials with a lower environmental impact than conventional alternatives

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Eco-production

Product made in a location, or using a process, that is associated with a lower environmental impact

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Fair production

Product made in a location holding an accreditation associated with decent working conditions

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Animal-friendly

Product made using non-animal alternatives or methods that are associated with good animal welfare

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Community engagement

Product made by a brand or using a method associated with community benefit e.g. donations

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Credentials breakdown

Sustainable materials

• FSC® certified viscose
• Organic cotton
• Recycled polyester
• Recycled wool
• TENCEL™ lyocell

• Recycled nylon, lycra or elastane
• Recycled cotton
• Linen
• Hemp
• Lenzing Modal®

• Responsible Wool Standard certified
• Leather Working Group certified leather
• Vegetable-tanned leather
• Jute
• Or, a mix of or other sustainable materials

Eco-production

• Manufactured in Australia
• Manufactured using renewable energy
• Certified free of harmful chemicals

Fair production

• Responsible Jewellery Council Certification
• Ethical Clothing Australia accredited
• Fairtrade certified

Animal-friendly

• Animal testing-free
• Non-mulesed wool
• Responsible Down Standard certified
• Vegan materials

Community engagement

• Donation to charity is made with purchase
• 1% or more of all profits to a charitable cause
• Indigenous-owned business
• Purpose-driven enterprise/business
• Manufactured using traditional artisan techniques