FOR THE NEW ICONS OF FASHION

Made by fashion lovers for fashion lovers. Explore our brand new look, watch our new TVC and discover the story behind the new icons of fashion.

WATCH OUR LATEST TV CAMPAIGN

OUR MUSE: THE MODEL

Annabel
Moore

Q. What’s your hometown?
A. Sydney, born and raised

Q. How did you get into modelling?
A. Someone actually scouted me on Facebook, they asked to meet me at the agency and the rest was history!

Q. What are you up to when you’re not modelling?
A. I'm studying journalism at uni, but when I'm not doing that like to go to festivals, go to markets, hang out with friends, drink too much coffee, eat Japanese food, and write!

Q. Which celebrities inspire your style?
A. I wouldn't really say i have a particular style, my wardrobe is pretty much blue's and blacks though, I love Erin Wassons style, I don't like things too overstated but it needs a bit of an edge, a little bit grungy as well.

OUR SOUND: MELBOURNE BAND

OUR NEW-LOOK WEBSITE

Today’s icons of fashion deserve a style destination built around their lifestyles. That’s why our new responsive site was designed and built by an in-house team at THE ICONIC HQ in Sydney. Made by fashion lovers, for fashion lovers.

MADE FOR FASHION LOVERS

A NEW AND IMPROVED SITE

Whether you’re at home on your laptop or on the go with your smartphone and tablet, our responsive site lets you shop with a seamless experience that’s consistent across all devices and screen sizes.

A faster experience

With a faster loading time, you can spend more time browsing your favourite items and ordering your new outfit with a quick and easy checkout.

Inspirational content

Our in-house team of stylists and editors will show you how to create your own iconic style with the latest trends, key looks, new brands and more.

EXPLORE OUR NEW WEBSITE

NEW LOOK LOGO

We carefully crafted our new-look logo to represent our vision and beliefs. It defines our love for fashion and stands for quality, individuality and our appreciation for the finer details. When nothing else is said, our logo is what instantly connects us to our customers.

For the new icons of fashion

Your journey and lifestyle is different to everyone else’s but one thing stays true – you should always be the best version of you. We believe each and every individual is an icon of fashion in their own way and we strive to deliver the best looks, trends and brands so you can be confident through your own unique, iconic style.