Elf On The Shelf

Discover the Elf On The Shelf collection at THE ICONIC

Create an unforgettable Christmas tradition for your family with The Elf on the Shelf®. This enchanting story invites Australian parents and children to adopt their very own Scout Elf, straight from the North Pole. Each night in the lead-up to Christmas, the elf flies back to Santa to report on who has been nice, returning to a new spot in the house each morning for the children to find. It’s a magical game of hide-and-seek that builds excitement and creates cherished holiday memories for years to come.

THE ICONIC is your official adoption centre for the complete Elf on the Shelf experience. Begin your journey with the classic ‘A Christmas Tradition’ box set, which includes a storybook and your family’s Scout Elf. You can expand the fun with adorable Elf Pets® and dress your elf for any occasion with the Claus Couture Collection® of clothing and accessories. Finding easy and funny ideas for your elf's daily poses is all part of the magic, making every morning a delightful surprise. Shop the range today and start your own magical story.

Elf On The Shelf FAQs

What is The Elf on the Shelf and how does the tradition work?

The Elf on the Shelf is a magical Christmas tradition where a special Scout Elf is sent from the North Pole to help Santa manage his nice list. Once a family adopts and names their elf, it receives its Christmas magic and begins its mission. Each night, the elf flies back to the North Pole to report on the day's adventures and returns in the morning to a new hiding spot, waiting for the children to find them.

What is included in The Elf on the Shelf starter set?

The official starter set comes with everything you need to begin this enchanting tradition. Inside the keepsake box, you will find a beautifully illustrated storybook that explains how the magic works. It also includes your very own adoptable Scout Elf and an official adoption certificate to fill out and make your new family member official.

When does The Elf on the Shelf typically arrive and leave?

Your Scout Elf will typically arrive to begin the festive fun sometime between late November and the 1st of December, a period known as Scout Elf Return Week. After a month filled with joy and hide-and-seek, your elf's job is complete on Christmas Eve. They will catch a ride with Santa back to the North Pole to help prepare for next year, returning again the following Christmas season.

What are some fun and easy ideas for my Elf on the Shelf?

The most delightful ideas are often the simplest and use items you already have at home. Your elf might get a bit mischievous and make snow angels in flour, get tangled in toilet paper, or hide amongst other toys for a game of cards. For a sweet surprise, your elf could hide candy canes for the children to find or enjoy a mini-marshmallow 'snowball' fight with another toy.