FLATOUTbear

View the Flatoutbear collection at THE ICONIC

Founded by two sisters in Australia, Flatoutbear was born from a desire to create a cherished childhood companion. Each flat out bear is a soft, snuggly, and soothing friend for your little one, handcrafted from 100% Australian sheepskin. Their unique flat design makes them easy for tiny hands to hold and cuddle, becoming a beloved comforter for sleep and quiet time. More than just a toy, a Flatoutbear is a piece of nostalgic Australiana, designed to be a baby's first best friend.

THE ICONIC is your destination for a wide range of Flatoutbear products, perfect for gifting or welcoming a new arrival. Discover the classic FLATOUTbear and the smaller FLATOUTbear Baby, available in a palette of gentle colours. The collection also includes the adorable FLATOUTbunny and soft muslin essentials for the nursery. Whether you're looking for an iconic Australian gift or a special comforter for your own child, browse the selection of flatout bears and find a friend for life.

Flatoutbear FAQs

What is the difference between the Flatoutbear Baby and the original size?

The Flatoutbear Baby is a miniature version of the original, designed to be the perfect pint-sized companion for little hands. The Baby bear is approximately 18cm x 16cm, making it ideal for popping into a handbag or taking on the go. The larger original bear measures around 28cm x 24cm, perfect for bigger, snugglier cuddles at home.

How do I clean and care for my Flatoutbear to keep it soft?

Your Flatoutbear is made from 100% Australian sheepskin, which has natural self-cleaning properties, so it doesn't require frequent washing. For small marks, a simple spot clean with a damp cloth and a gentle wool-safe detergent is best. If a full wash is needed, do so by hand in cool water with a sheepskin shampoo and allow it to dry naturally in the shade, keeping it away from direct heat to maintain its softness.

Are Flatoutbears safe for newborns and babies?

Yes, Flatoutbears are thoughtfully designed to be safe and are tested to meet Australian safety standards for children's toys. Made from 100% natural Australian sheepskin with baby-safe eyes, their flat design is soft and gentle with no hard features. As with any comforter, it is always best to follow safe sleeping guidelines for newborns and babies.