Girls' Kids Love to Dream

Follow your favourite brands

For updates on new arrivals, sale items & more. Shop your way.

Log in to shop your way.

Explore the Love To Dream collection at THE ICONIC

Born from one parent’s mission to help her family get more sleep, Love To Dream offers innovative, award-winning solutions for babies and toddlers. For new parents, the game-changing Love To Dream Swaddle UP™ is a must-have. Its unique design allows your baby to sleep in a more natural arms-up position, enabling them to self-soothe for a safer, more comfortable rest. The Love To Dream swaddle for newborns is designed to make sleep simple and give you peace of mind during those precious early months.

As your child grows, Love To Dream supports every stage of their sleep journey. The range includes the clever Love To Dream transition bag and suits, which help babies gently move from swaddling to arms-free sleep. For toddlers, the collection of Love To Dream sleep suit and sleeping bag options provides comfort and freedom to move. With various TOG ratings available, from a lightweight 1.0 TOG to a cosy 2.5 TOG, you can find the perfect layer for any season in Australia. Discover a wide assortment of Love To Dream sleepwear online at THE ICONIC today.

Love To Dream FAQs

How do I choose the right size Love To Dream swaddle and know when to size up?

Choosing the right size is based on your baby's weight, not their age, to ensure a safe and snug fit. It is important that the neckline fits comfortably and is not loose, so you should never buy a larger size for your baby to grow into. Please consult the on-page size guide for AU sizing and move up to the next size once your baby reaches the upper weight limit of their current swaddle.

What do the different TOG ratings mean and what should my baby wear underneath?

TOG stands for 'Thermal Overall Grade' and measures the warmth of the fabric; a higher TOG is warmer for cool rooms, while a lower TOG is lighter for warm rooms. To choose the right one, first determine the temperature of your baby's room. Refer to the temperature guide to match the room temperature with the recommended TOG rating and for suggestions on what to dress your baby in underneath, which can range from a nappy to a light bodysuit.

When should I transition my baby from a Swaddle Up to a Transition Bag or Sleep Suit?

You should start transitioning your baby to an 'arms-free' sleep solution as soon as they show signs of being able to roll over, which often happens between two and six months. Other signs include pushing up on their hands during tummy time or a diminishing startle reflex. This is an important safety milestone to ensure your baby can move freely once they become more mobile during sleep.

What is the difference between a Swaddle Up, a Transition Bag, and a Sleep Suit?

These products follow Love To Dream’s three stages of sleep. The Stage 1 Swaddle Up is for newborns, allowing them to sleep in a natural 'arms up' position until they show signs of rolling. The Stage 2 Transition Bag or Suit features zip-off wings to help ease your baby into 'arms-free' sleep. The Stage 3 Sleep Suit and Sleep Bag are for independently sleeping babies from around six months, with the suit offering separate legs for greater mobility.