GUND

Explore the Gund collection at THE ICONIC

For over a century, Gund has been creating plush toys that become cherished childhood companions. Known for their exceptional quality, safety, and huggable softness, Gund toys are more than just playthings—they are 'forever friends' designed to create lasting memories. Appealing to parents, grandparents, and gift-givers in Australia, a Gund plush is a thoughtful and timeless present for special occasions, from baby showers and first birthdays to simply showing you care. The brand’s gentle and reassuring nature makes each piece a comforting friend for babies and young children.

THE ICONIC is your destination for a curated selection of these beloved toys. Explore a delightful range of classic Gund bears, including cuddly characters ready for a new home. Discover the interactive fun of animated plush like the famous Flappy The Elephant, or browse the gentle designs of the Baby GUND collection, perfect for the littlest ones. Whether you're searching for a nostalgic teddy bear or a playful, modern character, you'll find the perfect gift within our Gund assortment. Shop online and find a new friend to be passed down through generations.

Gund FAQs

What are the best Gund soft toys for newborns and babies?

The Baby GUND collection is specifically created for newborns and infants, with every toy designed to be a perfect first friend. These plush toys prioritise safety with baby-soft materials and embroidered eyes and facial details, removing any hard plastic parts. The range includes everything from classic teddy bears and snuggly animals to sensory toys that crinkle and rattle, making them suitable for children from birth.

How should I clean and care for my Gund soft toy?

To keep your Gund friend looking its best, it is recommended to first check the toy’s care tag for specific instructions. For many Gund toys, you can machine wash them by placing them in a mesh laundry bag, using a gentle cycle with cold water and mild detergent. For toys that are spot-clean only, use a damp cloth with a little mild soap to gently pat the area clean, and always let your plush air dry completely to maintain its shape and softness.

Are Gund toys safe and non-toxic for children?

Gund has built its legacy on creating safe, high-quality toys that are suitable even for newborns. The brand prioritises safety by using soft, non-toxic materials and ensuring features like eyes and noses are embroidered to avoid any small parts that could become choking hazards. This careful construction means you can be confident you are giving a safe and huggable companion to your little one.

What's the difference between Gund's animated and regular plush toys?

Gund's regular plush toys are the classic, cuddly companions perfect for snuggles and imaginative play. The animated plush range adds an interactive dimension, bringing the toys to life with motion and sound to engage and entertain little ones. Popular animated characters like Flappy the Elephant can sing songs and play peek-a-boo, creating a stimulating experience that encourages sensory development.