MOTHER

Shop the Mother collection at THE ICONIC

Designed for fashion-forward women and style-conscious shoppers seeking elevated everyday wear, this Los Angeles label delivers a masterclass in premium, vintage-inspired aesthetics. Channelling the carefree, indie spirit of 1970s California, the brand brings an irreverent attitude and a playful approach to luxury. From flattering silhouettes to urban-infused separates, Mother clothing perfectly balances a rebellious edge with sophisticated design. Whether you are looking for the perfect weekend uniform or a statement piece, the boutique label refuses to take itself too seriously while still offering unparalleled quality.

At THE ICONIC, you can explore an extensive curation of Mother denim jeans and apparel designed to bring that signature West Coast energy to your rotation. Famous for its super-soft fabrics and juxtaposition of hard and soft elements, the range features everything from perennial denim in faded and deep indigo washes to the effortlessly cool Mother t shirt line. From high-waisted skinnies and relaxed boyfriend cuts to boxy tees and everyday basics, finding your new favourite fit has never been easier. Discover the latest premium denim at THE ICONIC and refresh your lineup with these contemporary luxury staples.

Mother FAQs

Are MOTHER jeans true to size?

MOTHER jeans generally run true to size, crafted from premium stretch denim that hugs your silhouette without losing its shape. While most pairs offer that signature super-soft, lived-in stretch, styles with higher cotton content might feel a little more rigid at first. To find your ultimate fit, we recommend checking the on-page size guide before adding to your cart.

What makes MOTHER jeans worth the premium price?

It is all about that effortless juxtaposition of hard and soft. MOTHER sources the world's best denim from mills in Japan, Italy, and Turkey, combining premium materials with expert Los Angeles craftsmanship. The result is a ridiculously soft, perfectly faded jean that feels like a vintage 70s California dream but wears like modern luxury.

Where are MOTHER jeans made?

MOTHER keeps things fiercely local, with over 90% of their denim manufactured right in Los Angeles. From the first stitch to the final vintage-inspired wash, the magic happens within a 14-mile radius of their LA design studio. They pair this homegrown craftsmanship with fine imported fabrics to create that perfectly rebellious, carefree aesthetic.

How should I wash my MOTHER jeans to maintain their shape?

Give your denim a little tough love and wash them as infrequently as possible to preserve the premium colour and fabric integrity. When they finally need a refresh, turn them inside out and wash in cold water with a mild detergent. Always air dry them on a rack or hanger, as heat from the dryer can break down the stretch fibres and alter that perfect fit.