Dr Denim
 

Dr Denim

For premium denim jeans with an accessible price tag, look no further than Swedish label Dr Denim. Launched in 2004 by brothers Alexander and Johannes, Dr Denim continually challenges the status quo by redefining what makes the perfect pair of jeans.

The blue jean gene has always been in Dr Denim’s DNA, with the brothers’ father an icon in the European denim realm since the 1970s. With a hand in the introduction of stonewashed denim and two leading brands (Edwin and G-Star Raw) to the European market, their father instilled a desire to disrupt the space and a hunger to always stay ahead of the curve. Today, Dr Denim champions the family’s unwavering commitment to the craft through the preservation of details and celebration of creative expression.

THE ICONIC stocks an ever-growing edit of Dr Denim for men and women. For the girls, a range of fits easily forms the backbone of the everyday wardrobe, with skinny, slim, wide-leg and straight jeans in a range of rises and washes, while jackets can be teamed over bodycon knit dresses. High-waisted denim shorts sit alongside basic tanks and t-shirts, creating the ultimate mix-and-match capsule. For the guys, a similar smorgasbord of timeless fits can be found. Think skinny, slim and tapered denim alongside lightweight chinos, button-down shirts and tees that serve as a fuss-free blank canvas for whatever the day may throw at you.

Amplify your denim edit with the latest drops from Dr Denim online at THE ICONIC, and enjoy speedy delivery across Australia and New Zealand.